That is, in a direct way, the use of personnel promotion methods to push products to the sales channel, the process of which is: the salesman of the enterprise recommends the product or labor to the wholesaler, then the wholesaler recommends it to the retailer, and finally the retailer recommends it to the retailer. The ultimate consumer.
The strategy is appropriate:
⑴ The scale of business operation is small, or there is insufficient funds to implement a sound advertising plan.
⑵The market is relatively concentrated, the distribution channels are short, and the sales force is large.
⑶ Products have high unit value, such as special products, optional products, etc.
⑷The use, repair and maintenance methods of the product need to be demonstrated.