Adopt indirect methods to attract end consumers through advertising and public propaganda measures, so that consumers are interested in the products or labor services of the enterprise, thereby causing demand and proactively buying products. The route of action is: enterprises lead consumers to retailers, retailers to wholesalers, and wholesalers to production enterprises.
This strategy applies to:
⑴ The market is vast, and the products are mostly convenience products.
⑵Commodity information must be notified to consumers as quickly as possible.
⑶ The initial demand for products has shown a favorable trend, and the market demand is increasing day by day.
⑷The product has unique properties, and the difference from other products is obvious.
⑸ Products that can arouse some special emotions of consumers.
⑹There are sufficient funds for advertising.