Change and innovation are the things that must be done when every model is replaced. For products, the sales market will always have a higher voice than the emotional market. The cute appearance and the blood in the bones are the reasons why the previous generation of MINI cars were selected and abandoned. In order to win over those consumers who don’t care about performance, a year ago, the regular version of MINI accepted all changes and became comfortable and lazy. The chassis There is even a significant lag in the feedback. Now, JCW is also forced to abandon the proud kart soul. In order to move towards comfort in sales, it does give the market a choice, but it also gives its fans a crit.
In order to accommodate more technology, luxury, performance and comfort accessories, MINI's body has become larger and larger. The change in appearance size is just to adapt to the development of science and technology and the improvement of people's needs. As long as the classic elements can be retained, it can be accepted by people.
The scaled-up classic design does not make people turn their heads. After all, space is also a compromise made by MINI engineers to please the driver. Fortunately, all the classic elements can be found on it. The round lights, straight waistline, suspended heterochromatic roof and wheels pushed to the four corners are still so familiar.
The badge of JOHN COOPER WORKS represents that it is the strongest original MINI model. It is not only the garland stickers and modified parts on the appearance, but also the shock absorber, exhaust pipe and even shift logic. But having said that, compared to performance cars such as M, AMG, RS and even R, JCW is still slightly inferior. It can only rely on the bonus of feelings to keep a small group of MINI fans climax.