Volvo logo meaning

Aug 26, 2019

Volvo logo meaning

In June 1915, the "Volvo" name first appeared on SKF's ball bearing and was officially registered as a trademark in the Royal Swedish Patent and Trademark Registry. From that day onwards, SKF's new ball and roller bearing sides were branded with the new Volvo logo. In Latin, "Volvere" is an infinitive of the verb "roll". For example, a pistol with a reel is called "revolver". In the first-person singular form, the verb "volvere" becomes "volvo", and "I roll" means "I am brave." Therefore Volvo means "rolling forward." Now the Chinese name is unified as "Volvo", and in the past there was a Chinese name for "rich".

The Volvo logo consists of three parts: the first part of the circle represents the ancient Roman god Mars, which is the ancient chemical symbol of iron - there is a circle of arrows inside, the arrow pointing diagonally to the upper right corner. In Western civilization, this is the oldest and most common trademark. It originated in the Roman Empire and is a symbol of three different concepts of Mars, Roman God of War and male masculinity. It thus reflects Mars and the use of Mars at the time. The original origin between the iron that made most weapons. Because of this, this symbol has long been regarded as a symbol of the steel industry by countries all over the world including Sweden. The reason why the brand logo representing iron is used in the car is to remind people of the Swedish steel industry with a glorious tradition and the strength of steel.

The second part is the diagonal line, a diagonal ribbon that is placed on the heat sink and tilted from the upper left to the lower right. The setting of this ribbon was originally based on technical considerations. The Mars symbol was fixed on the grille and later evolved into a decorative symbol and became the most obvious symbol of the Volvo sedan.

The third part is the registered trademark of Volvo, which is the word VOLVO written in ancient Egyptian fonts.


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