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Nissan Company Introduction Dec 08, 2018

Nissan Company Introduction

Nissan is a Japanese automaker founded in Yokohama, Kanagawa Prefecture in 1933 by Aikawa Yoshisuke. It currently has automotive manufacturing bases in 20 countries and regions, including Japan. Products and services are available in multiple countries and regions.

The company's business scope includes the manufacture, sales and related business of automotive products and marine equipment. The current president and CEO is Carlos Ghosn. In 1999, Renault and Nissan formed an independent partnership and carried out strategic cooperation in a wide range of fields. Nissan Motor expanded its business area to the world through alliances, and its economic scale increased significantly.

"NISSAN" (ニッサン) is the Roman form of the Japanese word "Nissan" and is the abbreviation of the Japanese industry. Its meaning is "to target the future of people and cars."

The graphic mark is to put NISSAN on a fiery sun, succinctly showing the company's name and highlighting the image of the country in which it is unique, which is unique in the automotive trademark culture.

In June 2017, "BrandZ's Top 100 Most Valuable Global Brands 2017" was announced, and Nissan Motors ranked 100th. On July 19, 2018, the Fortune Global 500 list was released, and Nissan Motors ranked 54th.