Mineral water is naturally gushing from deep underground or is uncontaminated underground mineral water that has been artificially exposed; it contains a certain amount of mineral salts, trace elements or carbon dioxide gas; under normal circumstances, its chemical composition, flow rate, The dynamics of water temperature are relatively stable within the natural fluctuation range. Mineral water is circulated and formed in the deep part of the stratum and contains minerals and limited indicators specified by national standards.
Mineral water is water that contains dissolved minerals or more gases. The nine limit indicators specified in the national standard include lithium, strontium, zinc, selenium, bromide, iodide, metasilicic acid, free carbon dioxide and total dissolved solids. , Mineral water must have one or more requirements that meet the limit indicators, and the required content is (unit: mg/L): lithium, strontium, zinc, and iodide are all ≥ 0.2, selenium ≥ 0.01, bromide ≥ 1.0, Metasilicic acid ≥ 25, free carbon dioxide ≥ 250 and total dissolved solids ≥ 1000. Most of the mineral water on the market is of strontium (Sr) type and metasilicate type, and there are also mineral waters with other mineral components.
With the development of China's economy and society, people's living standards have improved, and people's brand awareness of consumption has become stronger and stronger. Emphasis on the brand reflects the change in consumers' life philosophy. With the continuous improvement of production equipment and technology and the increasingly homogeneous nature of mineral water products, the physical properties of the products are not much different. Only brands with profound connotations can give consumers spiritual sustenance. Consumers prefer branded products for mineral water of the same quality and price. When the commodity economy develops to a certain stage, corporate competition no longer stays on price reduction promotion, but brand-level competition. Having established a famous brand, you have the initiative to occupy the market. In the future competition of mineral water companies, companies with no brand or weak brands will become OEM factories for strong brands, losing their end markets and the foundation of competition.