The letters that constitute a trademark refer to the smallest writing unit of pinyin characters or phonetic symbols, including pinyin characters and foreign letters such as English letters and Latin letters. The original "Trademark Law" included trademarks that consisted only of letters as word trademarks, but the newly revised "Trademark Law" in 2001 included letters as one of the constituent elements of trademarks, which is more realistic and convenient for trademark supervisors The department reviews and approves trademark registration applications according to law.
The number as a constituent element of a trademark is also a new provision of the 2001 Trademark Law. The numbers that make up a trademark can be either Arabic numerals or Chinese capital numerals.
As a three-dimensional mark that constitutes a trademark, it can also be called a three-dimensional mark, which is a three-dimensional object mark with three dimensions of length, width and height. A trademark sign composed of a three-dimensional mark is called a three-dimensional trademark. It is different from the trademark pattern that we usually see on a flat surface, but appears in a three-dimensional material form, which may appear on the appearance of the product. It can also be expressed in the container of the commodity or other places. The addition of regulations on the registration and protection of three-dimensional trademarks is a new addition to the "Trademark Law" revised in 2001, which will make China's trademark protection system more complete.
Color combination alone as a trademark element is also a new addition to the 2001 "Trademark Law". The unique and novel color combination can not only give people a sense of beauty, but also have distinctiveness. It can play a role in indicating the source of products or services, and it can also play a role in distinguishing producers, operators or services.
A sound trademark is a group of music made up of musical notes or a special sound as a trademark for goods or services.
The above-mentioned trademark elements can be registered as trademarks alone, or any combination of two or more of the above-mentioned elements, the same or different, must comply with the relevant provisions of Articles 8 and 9 of the Trademark Law.
As the colors of the text, graphics, letters, numbers, sounds, three-dimensional signs, or combinations thereof that constitute a trademark, if the specified color requirements are not clearly specified when applying for trademark registration, they will be registered in black and white and protected in black and white. If a designated color or color combination is clearly proposed, it shall be registered according to the designated color or color combination, and protected by the designated color or color combination.